Do you want to have better pick-up and coverage on your press releases? Consider this. Use some art work, video and visual elements to assist you in telling and selling your story. Here are some ideas that you can try:
· Pie charts
· Screen captures
· Video testimonials
Remember what you heard once upon a time? A picture is worth a thousand words. If you think about it, there is a good reason that this old cliché has been around since we were kids… because it is true! Having relevant artwork and visuals will help distinguish your news release from others. It will help you capture the attention of the reporter, editor and should significantly increase your chance of successful pick-up and coverage.