“In the middle of any difficulty lies opportunity.” – Albert Einstein
People who really succeed at selling products, services and themselves in today’s world are most often the ones who look at what is going on around them. They look for the circumstances that will offer them what they are looking for. More importantly perhaps is that if they can’t find what they want and who they can sell they create the environment for the selling success they seek.
They don’t spread themselves thin or far and wide. They don’t deceive themselves with “would be’s, could be’s or might be’s. They look at what they have and who is around them. They know their contacts and their networks. They understand the greatest opportunity is where they stand right now and they mine it. They know that if they dig in every situation, every contact every meeting presents itself as a possibility, an opportunity to sell. They leave “no stone unturned”. Furthermore they know that their success is certainly not a matter of chance, it is rather, a matter of the choices they make. Those choices are based on what they learn from good prospecting of clients and followers. They take the action advantage and do not wait for things to happen. Quite the contrary, they make things happen!
How do they do it? The first ingredient is positive thinking. While they are always looking for opportunities they know they can’t control the circumstances within which they occur. More important however, is the fact that they know that they can control their thoughts and attitude. They don’t focus on good or bad, they instead focus on what can be. There is an old adage that goes something like,”things turn out best for those people who can make the best out of the way things turn out”. Selling you see is not about the situation, but about your response to the situation. It is about knowing and relating to the people and creating the trust in you, your energy and the way your are perceived by them.
Your attitude reflects the way in which you deal with people, how approachable and likeable you are perceived to be. The better your attitude the more people want to be around you and want to relate to you. When this occurs the opportunities to offer them the idea, product or service you are selling increase exponentially.
“What you see in your mind is what you’ll get out of life.”