Marketing is all about targeting and relationships. It’s about getting face to face and effectively building credibility and real trust with people who can use, buy and/or confidently refer your skills and services to others. Make no mistake, while social media, websites and blogs like this one are necessary, nothing replaces the face to face meetings that initiate the “high touch” essentials of a personal, positive, productive long-term relationship. If you are not a web-based business, high tech tools should drive prospective clients and leads to you so you can build meaningful and mutually beneficial relationships. High tech tools can never replace the value of being “up close and personal.”
Let’s put it this way, if your dependence on the web and social media doesn’t foster and drive you to face to face meetings and relationship building, it is probably wasting your time. You need to rethink how you are using technology to market your services. You can’t replace a face to face meeting with emails, tweets or friending pages. First and foremost your goal should always be to build solid relationships. It seems very clear to me that before anyone is going to spend any amount of time or capital with you, they will want to deal with a real human being, not a faceless entity. People want to “see how you relate and operate.”
So the messages is—get out from behind your computer, get comfortable scheduling 10 face to face meetings per week and you will find success waiting right around the corner.