Like a growing number of people, chances are you spend more time commenting on blogs, updating, linking, sharing on Facebook, emailing and tweeting than you ever imagined you would. Unfortunately, we all do.
In a world that woefully lacks accountability, companies are forced to check a potential new hire’s social media activity, monitor social media sites for competitive intelligence and evaluate productivity by viewing everything employees post – every comment, tweet, link and like on company time that is not work related. Sad but true, and why should employers pay staff for time spent on nonproductive activity on social media? I am aware of several employers who found employees spending up to 40 percent of their work time on social media sites. Almost half of the work day was nonproductive.
This problem is no small potatoes. What you say and how you say it has a direct and material impact on your online presence, marketability, career and your company’s business. There are real-world consequences to your virtual actions.
Think about what you are doing and the impact it can and will have on you, your company, family and your life.